The area that I have chosen to open my salon is in Maida Vale. This area is mainly residential; this will be good for my business, only few salons operate there. Also there is an award winning salon not very far away, the price for their services and products is very high and they target their business to only wealthy achievers.
This will only appeal to affluent people. I am willing to charge at reasonable price that suits most people. I will visit my competitor as a customer to see how they meet the needs and expectation of customers. Also looking at their website to see their customer feedback and what kind of promotions they offer.
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