The area that I have chosen to operate my business in is mainly home to affluent and comfortably well of people and there are few hard pressed people around as well. I am targeting wide range of different backgrounds.
Categories | Group | Type |
Wealthy achievers | This group will be 20% targeted. (prosperous executive and thriving families ) | 01 – 02 |
Comfortably well off | This group will be 40% targeted. They are the cautious pensioners and settled families | 27, 33 and 35 |
Moderate means | This group will be targeted by 30%. This group is made up by Asian Communities and Blue Collar Root | 38, 40 and 43 |
Hard pressed | This group will be targeted by 10%. They are the struggling families and hampered singles | 44, 50 and 52 |
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